Mark Pecota

Mark Pecota

CEO & Co-Founder

Mark Pecota is the CEO & Co-Founder of LaunchBoom – a company dedicated to helping product creators launch their products (and create their dream businesses). He’s also the author of Crowdfunded, which is the bestselling book on crowdfunding worldwide.

Recent Articles

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Product Case Study

Raising $265K with Battery-Free Sleep Earbuds

How Keith Phillips took SomniBuds, the battery-free sleep earbuds he designed after years of motorcycle road noise, to $265K on Kickstarter.

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Whisker Wars Kickstarter
Games Case Study

Raising $150K With Memes

How Glasshouse Games raised over $150,000 on Kickstarter for Whisker Wars with humor-led marketing and no advertising experience between the three of them.

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Drop Pillow Kickstarter
Product Case Study

The $80K Meditation Pillow

From sketches on a napkin to a fully funded Kickstarter campaign that raised over $80,000 in 30 days, including roughly $20,000 on launch day alone. The product, created, designed and eventually manufactured from scratch became the Drop Pillow, which Whit describes as "the weighted blanket for your brain."

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Blisstil Headphones
Product Case Study

His Insomnia Made him $1M

That spark eventually became Blisstil, a hardware company focused entirely on products that block out noise in a comfortable way while you sleep. And their latest product, the Serenade, just pre-sold over $1 million on Kickstarter.

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Ark Smart Planter
Product Case Study

How This Designer Used Product Renders to Raise $197K

Adam Ostroff had been an industrial designer for almost 20 years. He'd flown to China countless times to oversee production and worked with major companies, taking products from concept to market. But when it came to launching his own product, he almost made an expensive mistake.

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How Chaos Audio Raised $312K on Kickstarter with Nimbus
Product Case Study

How Chaos Audio Raised $312K on Kickstarter with Nimbus

A few months back, Landon McCoy watched his second Kickstarter campaign cross the finish line at $320,893. That's more than double what his first successful campaign raised back in 2022.

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Dialed Camp Kitchen
Product Case Study

How This Camp Kitchen raised $300K in 21 Days

The idea grew into the Dialed Camp Kitchen. A modular system that puts your entire camp kitchen in one box. No more forgotten utensils, no more digging through bags. Just grab the case and go. The market agreed. Dana's Kickstarter campaign raised over $161,000 on day one and finished at nearly $300,000 in just 21 days.

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SeatMate
Product Case Study

The Viral Product Strategy Behind SeatMate’s $500K Kickstarter Launch

When Andrew Mueller got laid off from AWS during the 2022 tech layoffs, he didn't panic. Instead, he went to his dad's tool shop in Missouri and built a solution to a problem that had been driving him crazy: his dachshund Willie wouldn't stop climbing all over him during Zoom meetings. That prototype became SeatMate. The viral pet furniture brand that's generated over a billion organic views and raised nearly $500,000 on their first Kickstarter campaign.

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Pirates of the High Teas: A Game of Piracy and Pastries
Games Case Study

Pirates of the High Teas: A Game of Piracy and Pastries

Emily gave herself a year to build Pink Hawk Games into a real business, or go back to corporate life. Her first product? A strategy board game called Pirates of the High Teas about whimsical pirate crews competing in a tea party.

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Kickstarter Course 2026
General Guide

Ultimate Kickstarter Course for 2026: Ads, Video, Page Design & More

This Kickstarter course covers everything you need to know to launch a successful campaign. From positioning your product to creating marketing assets, attracting backers, and managing costs. Think of it as a roadmap from complete beginner to confident campaign creator.

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duxsomnium kickstarter dusty and amy
Games Case Study

Dux Somnium Case Study: How Two Creators Built a Profitable Board Game Empire from Scratch

Dusty and Amy Droz launched 9 board games, with their last Kickstarter raising over $1M. They ship to 68 countries. They have mass retail placements at Barnes & Noble. This case study isn't just another success story. It's a blueprint for building a lean, profitable, creatively fulfilling business in one of the most competitive industries on the planet.

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Kickstarter Pledge Manager
General Guide

Top 8 Benefits of the Kickstarter Pledge Manager

A closer look at Kickstarter’s pledge manager and how staying on-platform streamlines fulfillment, supports tax compliance, and helps creators manage shipping, tracking, and post-campaign upsells more efficiently.

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LaunchBoom CES cocktail party 2022
Announcement

LaunchBoom's Rise and Fall (and Rise Again)

Mark Pecota on cutting the agency services that were 70% of LaunchBoom's revenue: the layoffs, the pivot to tech-enabled consulting, and what that bet returned.

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I spoke with Kickstarter's new CEO... here are 3 observations.
Announcement

I spoke with Kickstarter's new CEO... here are 3 observations.

Discover valuable insights and tips from successful CEOs on Kickstarter! Learn about their experiences and best practices for successful crowdfunding campaigns and leadership in this curated collection of observations and wisdom.

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The future of LaunchBoom 🚀
Announcement

The future of LaunchBoom 🚀

Stay updated on the latest developments at LaunchBoom as we continue to grow and evolve. Learn about our plans for the future and how we are dedicated to providing exceptional services and support for your crowdfunding and product launch needs.

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