Pre-launch marketing for tabletop games

Thousands of Backers Before You Print a Copy

We invented the crowdfunding playbook behind some of tabletop’s biggest launches, helping board game creators validate demand, build an audience, and fully fund their game before a single copy is manufactured.

The Crooked Moon, a tabletop game that raised $4,020,234 with LaunchBoom
$4,020,234
The Crooked Moon | Kickstarter

Launching games on every major platform

Trusted by tabletop creators

Fund Your Game Before You Launch

300+
Games launched
$80M+
Raised for game creators
15,000+
Backers in a single campaign
Board Games
TCGs
TTRPGs
Miniatures
Card Games
Video Games
Accessories

Turn Your Board Game Into a Funded Campaign

Stop hoping your game will fund. Prove players want it before you commit to a print run.

Our pre-launch system collects real reservations from excited players, so you validate demand and build a backer base long before you ever go live.

Here’s what you can expect by working with us:

Validate real demand before you commit to manufacturing

Collect reservations that turn into funded pledges

Launch to a built-in audience of players ready to back

Botany, a Victorian expedition board game that raised $1,057,307 with LaunchBoom

Proven In The Wild

You designed the game. We prove players want it.

Every breakout tabletop hit starts with a creator who built something players love. Before you sink money into a print run, our strategy proves the demand is real, with backers lined up and ready to pledge on day one.

$1,057,307
Botany | Kickstarter

Creator Results

Games Funded With LaunchBoom

Sea Beasts board game
$654K Raised

“Working with LaunchBoom was like night and day. We went from complete darkness, not knowing anything about marketing, to a clear, outlined program that helps you reach the backers you want.”

Aaron Smith
Creator of Sea Beasts
Endearment, a Regency romance board game by Dux Somnium
$1M Raised

“We started with zero following for our first game, Botany, and LaunchBoom’s system helped us build a phenomenal fanbase of really quality customers who kicked off our campaign in a way that we had never imagined was possible.”

DD
Dustin Droz
Co-Founder of Dux Somnium Games
ASPENS, a cozy strategy board game about growing a tiny forest
$491K Raised

“LaunchBoom’s strategy, great feedback, and critical advisement throughout the entire process helped us work toward launch and achieve an incredible result with much greater confidence than we ever would have on our own. Money well spent!”

NE
Neil Edwards
Creator of ASPENS

How It Works

Our Proven 4 Step Playbook:
The Super Fan Strategy

Phase 1

Funnel Set Up

Using gameplay visuals, renders, and prototype assets, we work together to build your pre-launch funnel, complete with email automations and paid social ads.

  • Build a LaunchBoom prelaunch funnel
  • Set up automated email flows
  • Run your Facebook & Instagram ads with our playbook
Phase 2

Audience Building

Run ads, test like crazy, and start collecting reservations from players who are genuinely excited to back your crowdfunding campaign.

  • Collect followers and superfans
  • Grow a qualified list of backers
Phase 3

Campaign Prep

It's time to get you prepped for launch. Our consultants help you build your Kickstarter page, set your reward tiers, and design your email strategy, with our framework behind every call you make.

  • Build your Kickstarter page with our consultants
  • Set your reward tiers & pricing together
  • Design the full email strategy with our team
Phase 4

Launch

Now the fun part really begins. You press launch with our team beside you, notify your audience, and watch the backers come flooding in.

  • Go live to your built-in audience
  • Turn reservations into funded pledges
Victor, Director of Games and Co-Founder at LaunchBoom, at a tabletop convention

A Message From Our Director of Games

Why We Love Launching Board Games

Great games don’t just get funded, they build a community of players who can’t wait to get it to the table.

I’ve been a tabletop gamer my whole life, so getting to help creators bring their games into the world is genuinely a dream job.

When I started running games at LaunchBoom, I kept seeing the same story: brilliant designers with incredible games, and no idea how to reach the players who would love them.

So we built a playbook specifically for tabletop. We use your gameplay visuals, renders, and prototype assets to build demand before you launch, so you go live to a real audience instead of hoping the algorithm blesses you on day one.

We’ve helped games raise hundreds of thousands, and cross the million-dollar mark, all by proving players want it first.

If you’ve got a game you believe in, I’d love to help you bring it to the table. Let’s make this a co-op.

Vic
Victor · Director of Games & Co-Founder, LaunchBoom

Your Best Launch Starts Here

Ready to fund your game
before you print it?

Come chat with us! We'll learn about your game and map out a crowdfunding plan to help you launch it.

Talk to an expert

Questions & Answers

Frequently Asked Questions

A playable prototype and some gameplay art or renders. No final art yet? We can help you plan the launch around the assets you do have.

$1,000 to $2,000 to test the market. We only scale spend once the data shows a launch is likely to succeed.

Kickstarter, Gamefound, and BackerKit. We tailor the pre-launch strategy to the platform that fits your game best.

Typically a 6 month engagement from kickoff through your launch day, most of it spent building your audience before you go live.

Nope! We have a few different pre-launch strategies and we’ll help you choose one that’ll work best for your campaign.