If you plan to launch a crowdfunding campaign for travel pants or are looking for a pair of your own, there are plenty of successful campaigns on Kickstarter to use as a benchmark.
You can take inspiration from campaigns, such as hot weather pants by DU/ER performance denim and the famous Baubax. These campaigns have raised significant funding and received rave reviews from happy customers.
By studying these successful campaigns, you get valuable insights into what works and what doesn’t when launching a product on Kickstarter.
Contents
- Key Takeaways
- A Brief Overview at the Best Travel Pants Kickstarter
- What Makes Travel Pants Perfect for Crowdfunding on Kickstarter?
- How Crowdfunding for Clothing Works on Kickstarter
- Best Travel Pants Kickstarter: Our Picks
- Where Can You Buy Kickstarter Travel Pants?
- What These Successful Travel Pant Campaigns Have in Common
- Can You Run a Travel Pant Indiegogo Campaign as well as a Kickstarter?
- Wrapping Up
Key Takeaways
- Successful Kickstarter campaigns are a great benchmark for entrepreneurs looking to launch their own travel pants product.
- Some common features of successful travel pant campaigns include innovative design, use of sustainable materials, compelling storytelling, attractive rewards, and engagement with backers.
- LaunchBoom can offer expert guidance on how to run successful campaigns on multiple platforms.
- After a Kickstarter campaign ends, you can use Indiegogo InDemand to continue raising revenue.
A Brief Overview at the Best Travel Pants Kickstarter
To make your product perfect, use these successful campaigns as an opportunity to discover emerging trends in the travel pants market.
You get answers to questions like:
- Are customers prioritizing sustainable and eco-friendly materials in their travel pants?
- What are the most popular features that travelers seek in their pants, such as moisture-wicking or odor control?
- How are successful campaigns crafting their marketing message to appeal to their target audience?
- What rewards are backers most interested in, and how can you offer enticing incentives for your campaign?
Here are some essential components that will help you stand out in the competitive travel pants market:
Innovative Materials and Comfort
Invest in high-performance materials that prioritize comfort and durability.
Incorporate features like moisture-wicking fabrics, four-way stretch, and water-resistant coatings to ensure your clients stay dry, comfortable, and protected from the elements during their travels.
Stylish and Versatile Designs
Focus on modern designs that cater to different occasions. Customers also want something they can pack lighter while still looking their best.
Smart Storage Solutions
Convenience is everything when it comes to travel attire.
Design your travel pants with smart storage solutions, such as hidden compartments, zippered pockets, and RFID-blocking features.
Sustainability and Eco-Friendliness
With growing environmental concerns, consumers are seeking eco-friendly and sustainable products.
Ensure that your travel pants align with these values.
- Use of recycled materials
- Ethical manufacturing practices
- Transparency in your supply chain
“Waterproof, windproof, breathable 3-in-1 recycled ripstop Packsture® membrane built with hydrophobic fibers.”
Engaging Storytelling and Marketing
In almost all successful campaigns, creators share their inspiration behind the travel pants, their journey to develop the perfect pair, and the challenges they’ve overcome.
This strategy works like magic.
“Dish and DUER is a start-up filled with people who lead active lifestyles and recognize the need for clothing that can transition from work to play and anything in between. We want to look and feel good and know that our customers want the same. For these reasons…”
—DU/ER performance denim hot weather pants
An authentic and relatable narrative helps potential backers feel invested in your project.
What Makes Travel Pants Perfect for Crowdfunding on Kickstarter?
One factor that makes many travel pants campaigns successful is Kickstarter’s large, active user base.
In March 2023, Kickstarter had 22.6 million monthly visitors to its website.
Kickstarter website traffic and engagement
High traffic on the platform translates to more eyes on your project, increasing the likelihood of attracting supporters and achieving your funding goals.
What else gives travel pants a higher chance of success on Kickstarter?
Credibility and Trust
Kickstarter’s reputation as a leading crowdfunding platform lends credibility to the projects hosted on the site.
When potential backers see a travel pants campaign on Kickstarter, they are more likely to trust and support the project. They know your project has gone through a vetting process and adheres to the platform’s guidelines.
The platform is also very transparent in the funds raised and the number of backers.
Community Support
Kickstarter has an active community of backers and creators. They offer invaluable support and feedback throughout the crowdfunding process.
High traffic on the platform means that your travel pants campaign can tap into this community. You will receive valuable insights, advice, and encouragement from experienced campaigners and potential backers.
How Crowdfunding for Clothing Works on Kickstarter
Don’t forget the success of these projects you see is not accidental. There is a process behind that success. We are going to look at three stages of the process:
- Pre-launch
- Launch
- Post-launch
Pre-Launch Stage
This is the foundational stage of your campaign. Everything that happens here will affect your whole campaign.
In fact, 63.5% of all crowdfunding campaigns fail to reach their funding goals. This is mostly because they failed in this pre-launch stage. Here’s what to do during this stage:
Do Market Research and Idea Validation
At LaunchBoom, we call this product positioning. As Co-Founder Mark Pecota puts it, “You may think you already know how to communicate the value effectively and who your target audience is, but any initial ideas you have are pure hypotheses.”
At this stage, one, identify your target audience. Determine the demographics, interests, and preferences of potential customers to create a product that caters to their needs.
Secondly, analyze competitors. Research similar products or clothing lines in the market and identify any gaps or unique selling points you can leverage. Finally, validate your idea. Gather feedback from your target audience through surveys, focus groups, or social media polls to ensure genuine interest in your product.
We have a process we developed called TestBoom. TestBoom is a framework that allows you to test the viability of your product before launching a crowdfunding campaign. Talk to us to learn more about how you can test before launching to ensure you don’t waste resources.
Plan Your Campaign
A few things to do in this step include:
- Set funding goals and timeline
- Design reward tiers
- Develop a marketing strategy
- Assemble a support team
Build an Audience
An audience creates a buzz for your project before launching. Here, you build a pre-launch email list. We call this the VIP list. These people have shown a willingness to back your campaign when it launches.
So how do you build this pre-launch email list? Use a reservation funnel.
We recommend using a strategy called $1 reservation. How does it work? Advertise your campaign on Facebook. When users click the ad, they are taken to a landing page. We ask them for an email to sign up to get a huge discount. After they sign up with their email, we ask them to put down $1 to become a VIP and reserve the product.
If they don’t want to part with $1, we thank them for signing up.
We found that “VIPs are 30x more likely to purchase when we launch than Non-VIPs.”
Launch Stage
This is the stage where your Kickstarter campaign goes live. We always recommend aiming to have a strong Day 1 — we call it having a “launch boom”.
For instance, for one of our clients, Bubble Hotels, we raised $258,238 on Day 1 and $45,230 on the second day.
When you launch strongly on the first day, it gives your campaign credibility. Therefore, potential future backers are more likely to convert.
A few more things to do during this phase include:
- Email individuals on your email list
- Advertise on Facebook
- Analyze campaign performance
- Consider adding new rewards or stretch goals
Post-Launch Stage
This phase begins once your Kickstarter campaign has successfully concluded.
You should maintain communication with your backers, fulfill promises, and navigate any challenges that arise during this phase.
Here are a few pointers to remember:
- Express your appreciation to all backers for their support and contributions
- Share campaign results – total funds raised and the number of backers
- Share behind-the-scenes insights
- Stay active on social media, regularly update your website
Now, let’s look at Kickstarter’s most successful travel pants campaigns. We will include a few things they did to become successful.
Best Travel Pants Kickstarter: Our Picks
Most Funded Travel Pant Campaign on Kickstarter
Brand: BauBax Travel Pants
Funds Raised: $3,127,299
Backers: 17,402
Goal: $50,000
Baubax has had a hit on Kickstarter in all its campaigns. Do you remember the Baubax travel jacket? It was the first Baubax campaign on Kickstarter. It got a total funding of $9,192,055.
As a result, their campaign went viral and became the most funded travel jacket on Kickstarter.
This is the power of having a strong Day 1 or campaign. Your project (and even your future projects) gains credibility.
Most Versatile Travel Pants on Kickstarter
Brand: Western Rise — The Evolution Pant
Funds Raised: $599,395
Backers: 3,718
Goal: $20,000
This project aimed to present their travel pants as the most versatile apparel you can own. How did they achieve to communicate this?
| Pain Point | How the campaign addressed it |
| Pants that can be worn multiple days | “The Evolution Pant is the only pair of pants you need. A pair of pants that can be worn multiple days in a row without washing.” |
| Pants that can be used in different circumstances | “A pair of pants that dresses up enough to get through any meeting, yet is rugged enough for any outdoor activity.” |
| Pants with high-quality material | “Designed from the yarn up to feel like a fine cotton, but perform like a high-grade nylon.” |
And then, the creators end by saying, “One pant for travel, outdoor, and every day. The Everyday Pant, Elevated.”
You can see how they developed their product positioning seamlessly.
Best Everyday Travel Pants on Kickstarter
Brand: Boundary Chase Pants
Funds Raised: $437,710
Backers: 3,707
Goal: $35,000
To convince potential backers how special this pair of pants is, Boundary (the creators) told how they spent 4 years behind the scenes trying to develop an innovative fabric that can be used daily.
After long research, they developed a blend of technical fibers made of Combat Wool, T-400 Lycra, and Nylon 6,6.
You can see how they were able to convince the backers. From the story, the backers can see the work that has gone into coming up with the pants.
Best Hot Weather Travel Pants on Kickstarter
Brand: DU/ER Performance
Funds Raised: $273,765
Backers: 1,793
Goal: $50,000
In hot weather, sweating is one of the biggest challenges people face.
Many pants on the market either show unsightly sweat marks or are simply uncomfortable to wear in high temperatures.
This campaign went straight into addressing this pain point. Here’s what they said about the innovative material used to make their pants:
“This natural fabric is made from 4 different fibers to create a high-stretch, ultra-lightweight solution engineered to keep you comfortable and cool.”
Then they continue to address how it helps with sweating:
“The TENCEL® content absorbs moisture away from the skin and into the fabric fibers, is perfect for hot temperatures, and is also a natural bacteria repellant that prevents bacteria from rapid growth.”
Best Merino Wool Kickstarter Travel Pants
Brand: Ulysses Merino Wool Travel Pants
Funds Raised: AU$ 74,891
Backers: 397
Goal: AU$ 44,000
Two things made this campaign a success:
- The use of Merino wool – This is a natural, breathable, and odor-resistant fabric. It sets these pants apart from other travel pants on the market.
- Focus on sustainability – The campaign emphasized the eco-friendly nature of Merino wool, which is a renewable and biodegradable resource. This aligned with the values of environmentally-conscious consumers.
Best Outdoor Travel Pants on Kickstarter
Brand: Drip Design Grizzie 2.0
Funds Raised: $117,614
Backers: 916
Goal: $7,000
For Grizzie 2.0 pants, multi-functionality appealed to consumers.
However, the pants also showcase numerous innovative features, such as a quick-dry and moisture-wicking fabric, reinforced stitching, secure pockets, and adjustable bands.
They also used high-quality visuals to showcase the pants in different environments.
Best Insect Repellant Kickstarter Travel Pants
Brand: NoBu.gs
Funds Raised: $170,156
Backers: 1,469
Goal: $5,000
This campaign has a unique selling point: insect bites.
The insect repellent feature addressed a specific problem faced by travelers and people who spend time outdoors.
While special technology may have been a selling point for this campaign, it’s not the only factor contributing to its success. The way creators address other important questions related to their product can also greatly impact potential backers.
In the case of these pants treated with repellants, one important question was whether the repellant used was better than others.
Where Can You Buy Kickstarter Travel Pants?
After a Kickstarter campaign has been successfully funded and the product is in production or available for purchase, you can buy the travel pants through various channels:
Campaign creator’s website – Many Kickstarter creators set up their own eCommerce websites or online shops to sell their products once the campaign ends. Visit the creator’s website or social media channels to find information about purchasing their travel pants. For example, Baubax has its own eCommerce website.
Kickstarter project updates – Keep an eye on the updates section of the Kickstarter campaign page. Creators may share information about how and where to buy their products post-campaign.
Search on Google to find online retailers – Search for shops on Google that sell Kickstarter travel pants. Search like this on Google: Kickstarter travel pants + shop
What These Successful Travel Pant Campaigns Have in Common
These campaigns share some common features that made them successful. Here are a few:
- Well-structured reward tiers – Most of these campaigns offer a variety of reward tiers, catering to different preferences and budgets. For instance, The Best Hot Weather Pants campaign had 16 reward tiers.
- Unique and innovative features – From the insect repellant technology to pants you can wear for multiple days, all these campaigns had innovative selling points.
- Engaging storytelling and visuals – Most of the campaigns used storytelling to try to create a connection with the backers. They also used high-quality visuals to showcase their product.
- Consistent communication and updates – If you look at the Updates tab on the campaign page, all these campaigns post updates regularly.
Can You Run a Travel Pant Indiegogo Campaign as well as a Kickstarter?
Yes, you can run your campaign on both Kickstarter and Indiegogo. It’s not a bad idea.
However, it’s important to seek guidance from experts. Talk to experts at LaunchBoom on how best to manage your campaign on these two platforms.
Expert Tip: Use Indiegogo InDemand after your Kickstarter campaign ends to set up your post-campaign e-commerce.
Wrapping Up
The world of crowdfunding offers incredible opportunities for you to bring your innovative travel pants to life.
By combining a unique product with a well-executed campaign strategy, you can capture backers’ attention and make your mark in the market.
Let LaunchBoom’s experts help you take your project to new heights. Contact us today.
