Best Travel Jacket on Kickstarter

As of May 2023, the Design category was Kickstarter’s second most-funded category, with $1.57 billion from 52,135 projects. How many of these projects were travel jackets?

So far, 24 travel jacket projects.

Remarkably, certain campaigns featuring travel jackets have been the top performers on Kickstarter. For example, BAUBAX 2.0 had a $50,000 funding goal, but, at the time of writing, this project has raised a whopping $3,948,547 from 21,409 backers.

Let’s explore this project alongside other successful campaigns that make our list of the best travel jackets.

Key Takeaways

• Kickstarter is a preferred platform for crowdfunding clothing projects due to its larger audience, focus on design, and dedicated community of backers.
• To crowdfund a travel jacket on Kickstarter, test the project, build a pre-launch email list, promote the jacket through various marketing channels, design a compelling campaign page and video, and develop a pricing strategy.
• Successful clothing campaigns on Kickstarter have unique and innovative designs, attention-grabbing marketing, inclusivity and diversity in sizing and styles, and strong backer engagement and transparency.
• Some of the best Kickstarter travel jackets include the Baubax Travel Jacket, Adv3nture Hoodie, The AirLoft Jacket, and Western Rise Meta Shell.
• After a successful campaign, Kickstarter travel jackets can be purchased through the creator’s website, online marketplaces, or brick-and-mortar stores.

A Quick Look at the Best Travel Jackets on Kickstarter

Travel jackets are popular on Kickstarter due to their versatility and functionality.

They often feature multiple pockets for easy access to travel essentials and additional features such as built-in neck pillows, eye masks, and even phone charging capabilities.

As a result, these innovative products have successfully attracted backers worldwide, making them one of the most sought-after items on Kickstarter.

With a growing number of people seeking comfortable travel attire that accommodates electronic devices, it’s no wonder that travel jackets have become a hit.

Moreover, many travel jackets are designed with comfort in mind, featuring breathable materials, adjustable cuffs, and even hidden hoods that you can easily access when needed.

These features offer a convenient and practical solution for travelers who want to stay comfortable and organized while on the move.

What Makes Clothing Perfect for Crowdfunding on Kickstarter?

First, the choice of which platform to launch your crowdfunding campaign depends on its strength and weaknesses. Different platforms suit different projects.

Two of the most popular crowdfunding platforms are Kickstarter and Indiegogo. So, why is  Kickstarter perfect for clothing projects and not Indiegogo?

According to SimilarWeb data, Kickstarter had 22.6 million monthly visitors in March 2023. That was a 16.26% increase from February. In comparison, Indiegogo had 5.8 million monthly visitors in the same period. With a larger audience, Kickstarter provides clothing designers and entrepreneurs a greater opportunity to reach potential backers and receive project funding.

Secondly, as mentioned earlier, the Design category is Kickstarter’s second most funded category.

Clothing items, in particular, can benefit from being part of the Design category, as Kickstarter’s audience is often interested in supporting innovative and aesthetically pleasing products.

So, with a dedicated community of backers interested in supporting design-focused projects, it makes sense to crowdfund your clothing project on this platform.

NOTE: Indiegogo is generally more effective for tech and innovation-related projects. So this is more reason why Kickstarter wins if you want to fund a clothing project.

How Crowdfunding a Travel Jacket Works on Kickstarter

Kickstarter provides a straightforward and user-friendly process for creating a project, setting a funding goal, and attracting backers.

To crowdfund on Kickstarter, follow this process:

Test

You are probably ready to launch your campaign. But let us take you a step back. Do you know that between 69% and 89% of projects in crowdfunding fail to reach their funding goal?

You might be wondering why. And you may have already taken all the necessary steps and feel confident (or perhaps even overconfident) that your campaign won’t fall into the category of failed crowdfunding projects.

But have you tested the project?

At LaunchBoom, we have launched many projects. In our early years in 2015, we had a lot of success, but sometimes some projects would fail.

We didn’t know beforehand if a project would succeed or fail. We were launching blindly (and you might be about to do the same).

After several meetings with our team and troubleshooting, we discovered that testing your project is crucial for gathering data and increasing your chances of success.

By testing your product or idea, you get valuable feedback from potential customers, uncover potential issues, and make improvements to your project before launching it on Kickstarter.

Testing lets you gather data and insights that help you make informed decisions, set realistic goals, and refine your marketing strategy.

And at worse, if the data shows that your project is not likely to be successful, you can abandon it altogether without wasting many resources.

Learn more about our strategy here, called TestBoom.

Create a Reservation Funnel to Build Your Email List

You use a reservation funnel to build a highly qualified pre-launch email list.

With this approach, you offer potential customers the opportunity to reserve your travel jacket before it’s officially launched on Kickstarter. In exchange for their reservation, customers provide their email addresses, allowing you to build a list of interested and engaged potential backers.

A pre-launch email list lets you generate buzz and excitement around your campaign and increase your chances of success.

Send Traffic to Your Reservation Funnel

To generate interest and build your pre-launch email list, you’ll need to promote your travel jacket through various marketing channels.

Here are a few strategies to consider:

• Social media – Promote your reservation funnel through your social media channels, including Facebook, Instagram, Twitter, and LinkedIn.
• Influencer marketing – Collaborate with influencers in your niche to promote your travel jacket to their audience.
• Paid advertising – Consider using paid advertising platforms such as Google Ads, Facebook Ads, or Instagram Ads to drive traffic to your reservation funnel. We recommend Facebook/Instagram advertising.
• Public relations – Reach out to relevant media outlets and bloggers to generate press coverage for your travel jacket.

Design and Create Your Campaign Page and Video

Now you are almost there. This step can make or break your campaign. The success of your campaign largely depends on the quality of your campaign page and video.

At this stage, work with professionals who can help you create high-quality visuals, engaging copy, and a compelling story.

Consider hiring a designer, copywriter, and video producer to help you create a campaign page and video. At LaunchBoom, you get an all-in-one solution when you work with us.

Build a Pricing Strategy

Your pricing strategy determines the price point for your product and how much funding you need to raise in your campaign.

When building your pricing strategy, consider the costs of manufacturing, shipping, and fulfilling your product and any other expenses associated with your campaign.

Here are some strategies to use to convince potential backers:

• Discounting
• Urgency
• Price anchoring
• Value stacking
• Scarcity

Launch Your Travel Jacket

We call this having a launch boom. It’s imperative to ensure a strong Day 1 launch to create momentum for your campaign.

A strong launch generates excitement and interest in your product. It convinces backers to pledge their support.

To create a successful launch, consider offering early-bird discounts, limited-time offers, or exclusive rewards to incentivize backers to pledge on the first day.

Do this on the first day:

• Email your community Your email list should be the main driver of revenue in the first 48 hours of your campaign.
• Advertise on Facebook
• Advertise using crowdfunding agencies
• Use the Kickstarter newsletter – if you get lucky to get the newsletter placement.

Use These Post-Campaign Strategies

Once your Kickstarter campaign ends, credit cards are charged. However, a percentage of backers may become errored backers due to issues with their credit cards. Kickstarter gives these backers one week to fix their credit card issues.

To address credit card issues, use this strategy to connect with errored backers directly.

Kickstarter sends notifications to errored backers, but we recommend you take matters into your own hands by sending personal messages.

To find your errored backers, go to your Backer Report and select “Errored backers” from the “All backers” dropdown menu. Once you’ve selected your errored backers, message them directly to encourage them to fix their credit card issues.

Expert Tip: Send at least two messages to errored backers during this time.

Our Picks: Best Kickstarter Travel Jackets

Most Funded Travel Jacket on Kickstarter

Brand: Baubax

Funds Raised: $9,192,055

Backers: 44,949

Goal: $20,000

Can you believe it? Yes, $9 million from a goal of $20,000.

Baubax Travel Jacket is a one-of-a-kind, versatile piece of apparel that’s as adventurous as you are.

This jacket has dedicated pockets for your smartphone, tablet, passport, earphones, sunglasses, and more.

It has a built-in inflatable neck pillow ready to provide on-the-go comfort in just two seconds. It’s perfect for long flights.

“This jacket is going to need a lot more pockets to stuff all of the $$$ it’s raising.”

—TechCrunch+

https://www.youtube.com/watch?v=qu2LCtMAPpY

Best Outdoor Travel Hoodie on Kickstarter

Brand: Adv3nture Hoodie

Funds Raised: $1,851,033

Backers: 13,363

Goal: $25,000

This hoodie has new features — updated on March 2023.

Adv3nture Hoodie has 23 pockets and features designed to level up your outdoor experiences and everyday activities.

This Kickstarter project is all about redefining the humble hoodie into a versatile and functional wardrobe staple that can handle anything life throws at you.

The ADV3NTURE Hoodie is a game-changer for outdoor enthusiasts and urban explorers alike.

Fastest Funded Travel Jacket on Kickstarter

Brand: The AirLoft Jacket

Funds Raised: $359,042

Backers: 1,703

Goal: $10,000

This project was 100% funded in 10 minutes. Incredible!

The AirLoft Jacket is crafted with a unique combination of high-performance materials, including a breathable, water-resistant shell and cutting-edge insulation that adapts to your body temperature.

This innovative technology ensures you stay warm when it’s cold and cool when it’s hot, making it the ultimate all-season jacket.

Best Stretch Rain Shell Travel Jacket on Kickstarter

Brand: Western Rise Meta Shell

Funds Raised: $194,226

Backers: 1,083

Goal: $10,000

The pain point for creating this jacket: “Most rain jackets feel like wearing a trash bag.”

But the Meta Shell isn’t just about weather protection. It’s about versatility and adaptability too.

With its unique modular design, you can effortlessly transform this jacket to match your needs, be it a light rain shell or a fully-insulated winter coat.

It’s also stain resistant.

Best Sustainable Outdoor Travel Jacket on Kickstarter

Brand: Packsture Satori

Funds Raised: $118,683

Backers: 636

Goal: $20,000

Everyone wants a jacket they can wear, whether you are going hiking in the forest or you’re in an urban setting.

One of the standout features of the Satori is its balanced weight distribution system. It ensures the jacket is lightweight and packable.

It’s also waterproof. It uses YKK zippers and a protective ripstop membrane to prevent water from penetrating.

Best Smart Travel Jacket on Kickstarter

Brand: Hallam P New York Smart Jacket

Funds Raised: $101,708

Backers: 166

Goal: $15,000

85% of US adults own a smartphone. But owning a smartphone comes with more hassles, like needing to keep your phone charged, worrying about losing it, and it’s also cumbersome to carry it around.

The Hallam P New York Smart Jacket looks to solve all these troubles.

With dedicated pockets for your smartphone, tablet, earphones, and even a built-in power bank, you’ll never have to worry about running out of battery or losing your devices again.

This jacket also boasts cutting-edge features designed to enhance your smartphone experience.

It has touch-responsive controls integrated into the sleeve. You can control your music, answer calls, or check notifications without taking your phone out of your pocket.

Best Kickstarter Travel Jacket for Flights

Brand: Baubax 2.0

Funds Raised: $3,948,547

Backers: 21,409

Goal: $50,000

Baubax 2.0 is a perfect example of how having a launch BOOM can influence even your future projects.

This second Baubax jacket shattered all expectations and funding goals with an incredible 79 times overfunding.

This jacket has 25 features compared to Baubax, which has 15 features.

Baubax 2.0 is especially perfect for flights. For instance, it comes with a foldable BauBax Travel Bottle allowing you to conveniently bring your drinking water on your flight.

Best Lightweight Travel Jacket on Kickstarter

Brand: Thin Air Flite Jacket

Funds Raised: AU$ 32,548

Backers: 251

Goal: AU$ 15,000

Daniel needed a lightweight, comfortable jacket for long flights and comfortable when transitioning between cold and hot climates.

The Thin Air Flite Jacket is incredibly comfortable to wear. It’s made from a soft blend of polyester and spandex, making the jacket lightweight and breathable.

The jacket comes in various sizes to fit both men and women. Men’s sizes range from Small to 3XL, while women’s sizes range from 6/8 up to 22/24.

Best Waterproof Travel Jacket for Photography

Brand: Langly Field Jacket

Funds Raised: $52,588

Backers: 256

Goal: $50,000

Photographers and travelers sometimes work in harsh environments. The Langly Field Jacket is made to help you keep your important devices safe when the weather becomes rough.

This jacket is a tribute to the iconic M-65 field jacket, originally developed by the military to function in any climate.

Most Versatile Travel Jacket on Kickstarter

Brand: Vear

Funds Raised: $335,011

Backers: 1705

Goal: $23,000

The Vear jacket is waterproof, windproof, and breathable. It has features such as:

• Face mask
• Incorporated hat
• Gloves
• Front passport pocket

It’s the most practical and versatile jacket you will get out there.

“This jacket will not only protect you from the elements ⛈ but will also get you a lot of compliments.”

Where Can You Buy Kickstarter Travel Jackets?

Once a project is funded, the creator usually begins production and fulfills the rewards promised to backers.

After the rewards have been fulfilled, the creator may choose to sell their product through their website or other retail channels.

Some examples of retail channels include online marketplaces such as Amazon or Etsy and brick-and-mortar stores. For example, you can find Langly Photography Field Jacket at their Langly store.

You can also purchase the jackets on the Kickstarter website itself.

What These Successful Clothing Campaigns Have in Common

The success of these projects is a result of several factors. Remember that each campaign is usually unique. But here are some of the common factors that these campaigns share:

• Unique and innovative design – This is in the form of new features, materials, or a creative twist on a classic design.
• Attention-grabbing marketing – All of these campaigns used eye-catching and creative marketing. Check out the videos and images on their campaign page.
• Inclusivity and diversity – The campaigns offered a range of sizes, styles, and models to appeal to a wider audience.
• Backer engagement and transparency – If you look at the campaign page in the “Updates” section, you will see owners posting regular updates, behind-the-scenes content, and communication about production and shipping timelines.

Can You Run a Clothing Campaign on Indiegogo as well as a Kickstarter?

Yes, it’s possible to run a clothing campaign on both Kickstarter and Indiegogo. It’s a great way to maximize exposure.

However, running multiple campaigns at the same time is challenging. It requires careful planning and execution to ensure that both campaigns are successful.

We recommend launching only on one platform, and in this case, the best option would be Kickstarter.

Talk to us today and tell us more about your product and we will ensure that you are taking the right steps and maximizing your chances of success.