Yep – 58.85% to be exact. Many fail because their marketing strategy was “let’s launch first and then start marketing.” That doesn’t work. The truth is… the most successful creators follow a proven Kickstarter process and start marketing way before they click the launch button.
Since 2013, we’ve pioneered the pre-launch. Why? Because if you don’t do it right, your campaign is dead in the water. After working with over 1,000 product creators, we’ve fine-tuned a crowdfunding process that works.
“I joined the LaunchBoom Accelerator after they convinced me it was worth re-launching my failed campaign. I went through the whole LB system for my pre-launch, I made my mailing list go from 400 to 4000, and then I had a re-launch boom, reaching the goal in 12 minutes!”
– Simon Lasnier, Creator of Midronome
First, we’ll help you build a Reservation Funnel using our software, LaunchKit. This is how you’ll collect $1 reservations before you launch. Reservations are 30 times more likely to buy your product – making them way more valuable than an email alone.
Next up, testing and validation. Here you’ll get clarity on market demand, how to position your product, and how much your ad budget will need to be – reducing your risk even more.
“LaunchBoom is an invaluable partner when it comes to validating a product and orchestrating remarkable crowdfunding campaigns.”
– Kyriakos Charalampides, CEO of Reliq
With testing complete, you’ll know which ads work and which don’t. You can spend your ad budget confidently – knowing that the money you put into advertising will have a positive return on investment.
“The reservation system is mind-blowing how much sense it makes. We had 2,600 $1 reservation signups and we started thinking ‘Wow, this might actually work.’ There are people that actually want the game.”
– Dusty Droz, Co-founder of Dux Somnium Games
The moment you’ve been waiting for. It’s Launch Day. Click that launch button, email your pre-launch audience, and hit your funding goal on day one – or what we call “having a LaunchBoom.”
“I’m a huge fan of their system – it enabled us to drive $1M in sales in one day…”
– Tyler Bushnell, Founder of Polycade
Getting funding quickly has its benefits. Shoot up in the rankings on Kickstarter (usually 20-30% of funding will come from here). Leverage the social proof and scale your advertising. Attract PR and influencers.
“Can highly recommend the team and the whole process. This was my first Kickstarter and we debated a few different marketing agencies to support us and I'm so glad we chose LaunchBoom... My board game funded on Kickstarter in 9 minutes. The fee is well worth it!”
– Leonie Grundler, Creator of Biome
If you're even thinking about launching a Kickstarter, you should talk with our team. It'll be a low pressure call where we discuss your project and explain how our process works. If we both think it'll be a good fit, we'll invite you to be our next LaunchBoom Creator.
Talk to an ExpertWe don’t create any of the creative. With that said, we give a lot of direction as to what creative will work best for your product. We also guide you through creating a high converting campaign page and video.
No creator spends the same amount on ads. LaunchBoom only advises you to continue spending on advertising when the metrics show a likely positive return on investment. We take a gradual, stair-step approach to minimize risk, as opposed to throwing thousands of dollars into ad spend and hoping it works.
By using YOUR data from the testing phase, we are able to give you a more personalized and accurate budget.
The average pre-launch is 2 to 3 months.
Once you launch on Kickstarter or Indiegogo, your live campaign will run for 30 days.
After the campaign is over, creators typically take 6 to 12 months to deliver the final product to their customers which, in our experience, is plenty of time.