Kickstarter has revolutionized the way we think about crowdfunding. It has provided a platform for creators to bring their ideas to life, with the support of backers from all over the world. One of the most exciting aspects of running a Kickstarter campaign is the concept of stretch goals. These are additional goals that creators can set once their initial funding goal has been reached, providing extra incentives for backers and adding more value to the project. In this comprehensive guide, we will delve into the process of adding stretch goals to your Kickstarter campaign.
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Understanding Stretch Goals
Before we dive into the ‘how’, it’s important to understand the ‘what’ and ‘why’ of stretch goals. Stretch goals are essentially additional funding targets that creators set after their initial goal has been met. They are a way to keep the momentum going and encourage more people to back the project. They often come with additional rewards or enhancements to the project, making them an attractive proposition for potential backers.
However, stretch goals should not be seen as a way to extract more money from backers. Instead, they should be viewed as opportunities to enhance the project and provide more value to the backers. This could be in the form of upgraded materials, additional features, or even entirely new products. The key is to ensure that the stretch goals are aligned with the overall vision of the project and provide tangible benefits to the backers.
Planning Your Stretch Goals
Adding stretch goals to your Kickstarter campaign requires careful planning. It’s not just about coming up with additional funding targets, but also about deciding what those extra funds will be used for. Here are some key considerations when planning your stretch goals.
Value to Backers
The most important consideration when planning your stretch goals is the value they provide to your backers. Remember, backers are supporting your project because they believe in your vision and want to see it come to life. Therefore, your stretch goals should provide additional value to them, whether it’s in the form of upgraded rewards, additional features, or new products.
It’s also important to communicate this value clearly to your backers. Make sure they understand what they’re getting in return for their additional support. This will not only encourage them to pledge more, but also foster a sense of community and shared ownership in the project.
Feasibility
While it’s tempting to set ambitious stretch goals, it’s crucial to ensure they are feasible. Remember, your reputation is on the line. If you promise something you can’t deliver, it could lead to disappointment and damage your credibility. Therefore, it’s important to consider your resources, capabilities, and timeline when setting your stretch goals.
It’s also a good idea to have a contingency plan in place. Things don’t always go as planned, and having a backup plan can help you navigate any unexpected challenges that may arise.
Adding Stretch Goals to Your Kickstarter Campaign
Now that we’ve covered the basics of stretch goals and how to plan them, let’s move on to the actual process of adding them to your Kickstarter campaign. Here’s a step-by-step guide.
Step 1: Update Your Campaign Description
The first step in adding stretch goals to your Kickstarter campaign is to update your campaign description. This is where you’ll announce your stretch goals and explain what they entail. Be sure to clearly communicate the benefits of each stretch goal to your backers.
Remember to keep your description concise and to the point. While it’s important to provide all the necessary details, you also don’t want to overwhelm your backers with too much information. Use bullet points or numbered lists to make your description easy to read and understand.
Step 2: Update Your Rewards Section
Next, you’ll need to update your rewards section. This is where you’ll detail the additional rewards or enhancements that come with each stretch goal. Be sure to clearly state what backers will receive in return for their additional pledges.
Again, clarity and conciseness are key. Use clear, simple language to describe your rewards, and avoid using jargon or technical terms that your backers may not understand.
Step 3: Promote Your Stretch Goals
Once you’ve added your stretch goals to your campaign, it’s time to promote them. Use your campaign updates, social media channels, and email newsletters to spread the word about your stretch goals. Remember, the more people know about your stretch goals, the more likely they are to back your project.
Don’t forget to thank your existing backers for their support and encourage them to increase their pledges to help you reach your stretch goals. After all, they’re the ones who helped you reach your initial funding goal in the first place!
Conclusion
Adding stretch goals to your Kickstarter campaign can be a powerful way to boost your funding and engage your backers. However, it requires careful planning and clear communication. By providing value to your backers, ensuring feasibility, and promoting your stretch goals effectively, you can make the most of this exciting feature and take your Kickstarter campaign to new heights.
Remember, the key to a successful Kickstarter campaign is not just about reaching your funding goal, but also about building a community of supporters who believe in your vision. So, use your stretch goals as an opportunity to engage your backers, provide more value, and bring your project to life in the best way possible.
