LaunchBoom Accelerator… What is it? How does it work? And what’s new?
Since I’m so excited about the last question, I’m going to start there. Because we just went through a big upgrade in the program. One where we will now get your entire pre-launch funnel set up in only 7 days.
That includes your:
- Reservation funnel built in LaunchKit (that’s our software!)
- Automated email flows
- Ad audiences
- Ad shot list
- Ad copy
And that big upgrade is just a small part of the program, which means there’s a lot to cover in this post, so let’s get into it.
Also, I highly recommend watching this video which goes over everything in this post, but just in a lot more detail.
Contents
What’s the goal of LaunchBoom Accelerator?
I want to show you something.
Here are three campaigns that went through LaunchBoom Accelerator:
- SeatMate raised $488,623
- Fuse Audio GLD raised $631,249
- Polycade raised $1,658,958
Clearly they had successful launches, but that’s not the most interesting stat. Check out how much each of them raised on the day 1 of their launch:
SeatMate raised $216,957.
Fuse Audio GLD raised $259,288.
Polycade raised $1,050,872.
Again, all in one day.
Unless you get extremely lucky (like winning the lotto lucky) there’s no way you can raise that much on day 1 without the right pre-launch strategy.
For that reason, the goal of LaunchBoom Accelerator is this:
To have a successful pre-launch.
So let’s break down how we help you do that.
How do we help you have a successful pre-launch?
To have a successful pre-launch, you must build an email list of superfans before you launch. Your superfans are people who cannot wait to buy your product. And the best way that we’ve found to identify your superfans is to use a reservation funnel.
The reservation funnel is a series of webpages where you can not only collect email addresses, but $1 deposits from people to reserve your best launch deal. When someone puts down a $1 reservation they are way more likely to follow through with the purchase – usually 20-30 times more likely than someone who just gives their email address.
That’s why it’s so effective at identifying your superfans. For example, let’s see how Polycade used the reservation funnel to raise over $1 million in 1 day.
Step 1: Meta Ad
This was one of their best performing ads. It grabbed their superfans attention and brought them to the next step.
Step 2: Landing page
This is where they explained more about the product with the goal to gather emails of people interested in the launch.
(click the image to see the full page)Step 3: Reservation Bridge
This is where the “reservation funnel” gets its name. Polycade offered their best discount of 50% off if someone put down a $1 reservation in the pre-launch.
(click the image to see the full page)Step 4: Reservation Checkout
This is where someone could put in their payment information to finalize their $1 reservation.
Step 5: Thank you
A quick thank you for upgrading to VIP with links to their social channels.
The results
Before Polycade went live on Kickstarter, the reservation funnel allowed them to achieve the following:
- Total email signups: 31,528
- Total $1 reservations: 2,362
When they launched they sent emails to their email list. And twenty-four hours later their campaign was sitting at $1 million raised. They then kept the momentum going and finished their campaign at $1,658,958.
But how does the support work?
Now that you understand the goal of LaunchBoom Accelerator, let’s talk through how the support works exactly. We can break it down into 3 parts.
1. Pre-Launch Funnel Setup (in 7 days)
This is the big upgrade that I talked about earlier.
After you sign up, you’ll jump on the Onboarding & Positioning Call with one of your dedicated LaunchBoom Strategists. This isn’t just a meet & greet call. The main purpose is for us to dive into your product and truly understand what makes it unique. Because after this call, we’re getting to work.
Over the next 7 days, we’ll be working on your pre-launch funnel setup. And once the 7 days are up, we’ll send you the following:
- Reservation funnel built in LaunchKit (our software)
- Automated email flows
- Ad audiences
- Ad shot list
- Ad copy
All you have to do now is make any changes you want, upload your product images, and finish programming the ads. Then you’ll be ready to go live with your pre-launch ads.
2. LaunchBoom System
You’ll get a license to use our entire LaunchBoom System. Think of it as a step-by-step guide on how to launch a successful campaign. You’ll also get access to LaunchKit where you can update your funnel, test new ideas and track the performance of your pre-launch.
3. Dedicated LaunchBoom Strategists
These wonderful people will be your guides. Combined they have 30+ years of experience in crowdfunding – with both Justin & Spencer being at LaunchBoom since the very beginning.
Here’s how they’ll support you:
- Up to 3 times / week 1-on-1 calls: Have a question and want to chat with one of your strategists? Three times per week you can choose to jump on any of the open slots the team has for a 1-on-1 call.
- 4 strategic milestone 1-on-1 calls: These are longer, more in-depth 1-on-1 calls that you have after you accomplish a big milestone. The idea is to make sure you are all set before moving to the next phase.
- On-demand email: If email is more your thing, we’re always just an email away.
Want even more info?
First, if you haven’t already, I highly recommend you watch the video I linked above. I go into even more detail about the program than this blog post, including a complete walkthrough of what it’s like to be a LaunchBoom Accelerator client.
Second, set up a time to chat with us. Just click here, tell us a bit more about your product, and we’ll set up a time to speak to you about how we can help you launch. Looking forward to learning more about what you’re working on!
