This entrepreneur’s 4th Kickstarter raised over 20x more than his other 3 campaigns combined.
(Raising $468,628 in just 30 days)
But how did this campaign do so much better?
Meet Scott Salzman – the creator of Desk Nest.
The idea for Desk Nest came from a problem he experienced everyday. If you’ve ever worked remote, chances are you’ve either witnessed or experienced first hand this exact problem.
You see, Scott loved his cats, but they always seemed to somehow get in the way while working… like walking across the camera while he was on a call, or nestling down between him and his keyboard while he was trying to answer some emails.
This seemed like a problem that should already have been solved, but he couldn’t find a good product on the market. So he decided to create one himself.
And the result? A cleverly designed cat bed that attached to his desk, keeping his cats close but his workspace clear.
Like I said before, Scott had already launched three Kickstarter campaigns before creating Desk Nest, but this time, he wanted to go big with his launch. So he joined LaunchBoom in November of 2023 and got to work.
And only 4 months later, Scott launched on Kickstarter. The response was immediate and overwhelming – $165,229 raised in just one day, and by the campaign’s end, that number had skyrocketed to $468,628.
But the question still remains: how did this campaign do so much better?
Well the answer lies somewhere within what happened before Scott pressed the launch button.
So let’s dive into what that was.
Desk Nest Cat Bed’s pre-launch marketing strategy
Five days ago, I posted this on LinkedIn about Scott’s launch:
And then Scott commented this:
My point from posting this?
As Scott confirmed, the success of Desk Nest was “all about the pre-launch.” More specifically, we showed Scott how to build an email list of real buyers using our Reservation Funnel strategy.
Here’s how it worked.
1. Desk Nest Cat Bed drove traffic with Meta Ads
Meta ads are the first step to build a pre-launch email list. This is how Desk Nest Cat Bed drove traffic. Scott tested many different variations of copy and imagery, but here was his best performing ad.
2. Desk Nest Cat Bed collected email addresses on a landing page
The landing page is where Scott explained his product and collected email addresses. The landing page looked like this:
By the way, this is a screenshot from our LaunchKit software that all LaunchBoom Creators get access to.
3. Desk Nest Cat Bed collected $1 reservations
This is the most important step and why we call this funnel the Reservation Funnel. Desk Nest Cat Bed had this VIP offer for putting down a $1 reservation:
- A guaranteed 40% discount
- An invite to their VIP Facebook group
The most important thing to know is that people who put down the reservation were way more likely to buy.
Desk Nest Cat Bed got funded on day one
Leading into the launch, Scott had 2,525 people who had put down a $1 reservation deposit. Remember, there’s no better predictor of launch success than the reservations.
And just like we thought, his launch was a success.
On the first day, he made $165,229, and by the end of the campaign, he had driven $468,628 in revenue from 3,733 new customers.
This was all possible because they followed the LaunchBoom system. Our goal is not to launch a successful product, but to launch a successful business.
I’d say Scott was pretty happy with the results.
Want to go even deeper?
Check out this Masters of Crowdfunding podcast we recorded with Scott.
Do you have an innovative product like Scott?
We can help you turn it into a real business (or dramatically grow your existing business).
We’ve worked with over a thousand product creators.
If you want to be the next one…
Click here to talk with a LaunchBoom expert.
