Toys is a big yet competitive business.
You have to make something truly innovative to standout.
Well, that’s exactly what this toy inventor did and made $201,183 on Kickstarter.
Here’s his story.
Meet Marcus Veerman – the founder of Nüdel Pod.
Marcus’s journey didn’t start in a garage or a college dorm. It began in the jungles of Thailand, where he built 40 playgrounds for refugee children. This experience sparked a 15-year quest to revolutionize how children play and learn.
Fast forward to today, and Marcus had distilled all that expertise into one groundbreaking product: the Nüdel Pod.
It’s not just another toy. It’s a complete play system that replaces bulky toys with 100 highly connectable parts, all fitting neatly into a compact box. This innovative design encourages creativity, problem-solving, and endless possibilities for play.
With the help of my team at LaunchBoom, Marcus launched his Kickstarter campaign on February 27, 2024.
The results?
He raised $121,509 on the first day… and by the end of the campaign, he had blown past his funding goal by over 600%, raising a total of $201,183 (all numbers converted from AUD).
This wouldn’t have been possible without a well-executed pre-launch marketing strategy.
Let’s dive into what that was.
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Nüdel Pod’s pre-launch marketing strategy
Marcus made $121,509 in one day. This was only possible because he understood the importance of pre-launch marketing. And not just any pre-launch marketing, but building an email list of Superfans before he launched. Here’s how it worked.
1. Nüdel Pod drove traffic with Meta Ads
Meta ads are the first step to build a pre-launch email list. This is how Nüdel Pod drove traffic. They tested many different variations of copy and imagery, but here was their best performing ad.
2. Nüdel Pod collected email addresses on a landing page
The landing page is where they explained their product and collected email addresses. The landing page looked like this:
By the way, this is a screenshot from our LaunchKit software that all LaunchBoom Creators get access to.
3. Nüdel Pod collected $20 reservations
This is an optional step that creators can take if they want to understand who on their email list is most likely to buy. It requires creating a “VIP Offer” where you give something valuable to the backer in exchange for a deposit in the pre-launch.
Here was Nüdel Pod’s VIP offer:
- A guaranteed 40% discount
- A free Hammock Pack Add-On (valued at $65)
The most important thing to know is that people who put down the reservation were way more likely to buy on the Kickstarter.
Nüdel Pod got funded on day one
Leading into the launch, Marcus had 1490 people to put down a deposit in the pre-launch. We’ve found that “number of reservations” is one of the best predictors of how successful a launch will be. And just as predicted, the campaign took off.
On the first day, they made $121,509
By the end of the campaign, they had driven $201,183 in revenue from 806 new customers.
This was all possible because they followed the LaunchBoom system, which is laser focused on getting creators the highest return on their investment.
Because at LaunchBoom, our goal is not to launch a successful product, but to launch a successful business.
Do you have an innovative product like Marcus?
We can help you turn it into a real business (or dramatically grow your existing business).
We’ve worked with over a thousand product creators.
If you want to be the next one…
Click here to talk with a LaunchBoom expert.
