It’s hard to know what you’re getting when you decide to work with a marketing agency. Many advertise themselves as experts, but if you don’t know what you’re looking for, you could end up getting burned by an agency.
There are a lot of factors that qualify LaunchBoom as one of the best in the business, like our expert certifications or our proven crowdfunding track record. But, nothing qualifies us better than the people working here who make it all happen each and every day.
From the producers in the studios to the data-crunching marketers, LaunchBoom is composed of several specialized teams who work together to turn clients’ aspirations of success into reality.
Today, we’re giving you an in-depth look into the LaunchBoom Creative Producers. They are experts at what they do, so I’ll allow them to elaborate on their roles directly!
What is a Creative Producer?
Reed: A Creative Producer (CP) is the team member who conceptualizes and creates the photo and video assets for our clients’ ads, landing pages, and campaigns. Creative Producers hold an interesting position somewhere between marketers and artists. They are problem solvers and conceptualizers.
Jayne: Creative Producer roles can mean a lot of things throughout different industries and companies. For us, the Creative Producers handle things beyond project management. I like to think that we produce creative work and do literally a little bit of everything from timelines, to art direction, to shooting the physical product and final editing.
What is the CP’s role on each team?
Reed: On the Crowdfunding Team, CP’s ideate ads intended to stop the scroll and convert viewers to customers. We coordinate with the Campaign Strategists to review performance analytics and make changes before and during crowdfunding campaigns. Most of the time, the CP is responsible for casting, styling, scripting, executing, and editing the final assets.
Jayne: My role on the Scaleboom team is to really understand the client’s past and present metrics and creative. This means working closely with the managers of each client. We have to understand current ad trends and audiences for those products. I brainstorm ideas with the managers and predict what would work for prospecting and retargeting. I then plan out timelines that work with the managers and deadlines, shoot the ads or web content, and edit. Throughout the editing phase, I then work closely with the managers again to receive feedback and reiterate to make it the best content possible.
What’s the most important part of production?
Reed: Pre-production. The time and energy that goes into a production before the shoot day makes the biggest difference. Spending time on the front end allows for more efficient shoot days which in turn makes for faster editing. There are frequent difficulties that come up in the middle of production that can be mitigated by spending more time on pre-production planning like lighting tests, location scouting, running through complicated camera movements, etc.
Jayne: The most important part of production is what comes before the actual production. There is a lot of planning that goes into every shoot, whether big or small. Understanding the product and its audience is key to everything we make. First we figure out what the audience wants/needs, and trends that they lean towards. Then we look into production details such as the model’s age/gender/ethnicity, props that will be in the image/video, words and tonality, and syntax that will be used in the video, location, and many other factors. These all come together to create the best content.
What’s your process for making great content?
Reed: First, familiarizing myself with the client through research. Then, putting together a simple shot list with the basics that I know I’ll need to capture (studio photography, shots that simply highlight the main features, etc). And after the simple shot list is down I try and be as creative as possible with the remainder of my shot list. I look through competitors in the same industry to see what is trending and I also try very hard to pull inspiration from other, non-relevant brands and industries to see how I can bring a unique look to a product.
Jayne: I would say my process for making great content is mostly what happens in pre-production. This includes an introduction of the project, understanding the client’s company, branding, and product. After the team’s Greenlight meeting, I will go through and brainstorm with everyone and then produce a creative treatment that highlights details of the company, product, mood boards, idea outline, shot list, script, production details, and many more. During production day, we just got to execute it and create the best content possible with the edit in mind. During the editing phase, there will occasionally be lots of back and forth with feedback and iterations.
What is the toughest hurdle you often encounter?
Reed: Working with prototypes is very difficult. Often, they have limited functionality, are fragile, and are the only ones in existence. Trying to showcase the product in use when some of the main functions aren’t operable is when our creative problem-solving skills really come in handy. A popular feature of many products is their durability; this can be difficult to highlight when the prototype is a very expensive, 1-of-1, fragile, 3D printed model.
Jayne: The toughest hurdle I used to encounter was non-functional prototypes. Nowadays, it’s usually tough clients and very limited budgets. We are always trying to find creative solutions to create assets and content with limited resources and budget constraints. There definitely have been difficult challenges to find workarounds for, but it has been quite fun to problem solve.
Fun Question Time!
What’s the most fun project you’ve worked on at LaunchBoom?
Reed: Bubble Hotels and BodyPluv were the most fun campaigns for me. We put 100% of our team on those projects and I really enjoyed the collaborative opportunity that they provided. Working together on larger projects is really enjoyable for me and I think is the best way for me to grow as a creative.
Jayne: Oh my! There have been so many fun projects that I’ve done with LaunchBoom. I would have to say all projects that I got to work with my team on. Off the top of my head, Bubble Hotel and Bodyfly. It was a full LaunchBoom creative crew production, and that has always been the highlight. Bubble Hotel, we got to travel and create outside for a week as a team for the first time which has always been my goal as a creative. Bodyfly was another fun and smaller production that I got to work with everyone on the team that took place in our studio.
Ready to find out firsthand how our Creative Producers can help bring your branding ideas to life? Book a call with us today!
Also, if you enjoyed reading about the Creative Producer role here at LaunchBoom, check out some of our other Meet the Team spotlights: