How to Launch a Podcast on Social Media in Ten Steps

Top ten tips for attracting listeners to your podcast

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Unless you’ve been living under a rock for the last few years, you probably know a thing or two about podcasts.

But, just in case you’re late to the show, a podcast is a series of spoken-word audio episodes focused on a specific theme or topic, available for download or streaming.

Podcasting allows anyone with a microphone and internet connection to create and share audio content with a global audience. They cover a broad range of themes and topics across countless genres, from news, politics, and entertainment to self-help, health, spirituality, education, and more.

The popularity of podcasting has skyrocketed in recent years, with millions of people listening to their favorite shows each and every week.

So, what’s the reason for this surge in popularity?

Convenience.

Podcast listeners can access their favorite podcasts from anywhere and listen to them anytime, making them an ideal form of entertainment or education for people on the go.

Podcasts can be created by anyone, from hobbyists to professional broadcasters.

They can be produced using a basic microphone and laptop to a fully-equipped recording studio.

Many podcasters start with a small setup and gradually invest in better equipment as their show grows and develops.

The structure of a podcast varies widely, but most follow a conversational format, with hosts or guests discussing a specific topic or theme. Some podcasts are scripted, others are off the cuff, and some incorporate music or sound effects to enhance the listening experience.

One of the critical benefits of podcasting is the ability to build a community of listeners around your show. Podcasts are often promoted on social media and other online platforms, and listeners can interact with the hosts and other fans through comments, reviews, and social media channels.

According to a recent Forbes magazine article, there were over 5 million podcasts with over 70 million available episodes at the start of 2023, with podcast ad dollars projected to top $4 billion by 2024.

As such, there’s never been a better time to start a podcast.

Key Takeaways:

  • With over 5 million podcasts and 70 million available, the market is hot, and there has never been a better time to launch a podcast on social media.
  • Regardless of your niche, you can launch your own podcast on social media in just ten simple steps.
  • The key to successfully promoting your podcast on social media lies in remaining consistent, staying organized, and always providing relevant content to your target audience.

With such a large potential audience and so much monetization potential, it’s no wonder podcasters are turning to social media platforms to launch their shows and promote their content.

If you want to launch a podcast on social media, follow these ten steps:

Step 1: Find Your Audience And Choose Your Platforms Strategically

Before you start producing your podcast, you need to identify your target audience and choose the social media platforms they frequent the most.

For example, if your target audience is primarily Gen Z, you may want to focus on platforms such as TikTok or Instagram. On the other hand, if you are targeting a professional audience, you may want to focus on platforms such as LinkedIn and Twitter.

Once you have identified your target audience and their platforms of choice, you should research other podcasts in your niche to see what platforms they use and what content resonates with their audience.

That research will give you insight into what types of content and strategies you should use to reach your audience.

Step 2: Build Out Your Profile(s)

Your social media profiles should reflect your brand and showcase your podcast in an engaging and visually appealing way. That includes having a solid bio that clearly communicates what your podcast is all about.

Remember to use high-quality images and videos that are consistent with your brand.

Also, be sure to optimize your social media profiles for search by using keywords relevant to your podcast.

Step 3: Create A Podcast Trailer Video

A trailer video is a short, 1-2 minute video that introduces your podcast and gives potential listeners a taste of what they can expect from your show.

Your podcast trailer video should include clips from your episodes, a brief introduction to you and your co-hosts, if applicable, and a call-to-action (CTA) for listeners to subscribe to your podcast.

Ensure your podcast trailer video is easily shareable and visually engaging to encourage people to share it on social media.

Step 4: Create Branded, Shareable Content And Shorts Of Your Best Clips

Podcast producers know that creating branded, shareable content is how to promote your podcast on social media effectively.

Sharable content can include custom graphics, episode clips, and short-form videos highlighting your show’s best moments. These clips should be visually engaging, shareable, and, as always, include a CTA for listeners to subscribe to your podcast.

Step 5: Create A Social Media Content Calendar

Social media content calendars are a great tool to help podcasters stay organized and ensure that they are consistently sharing content on their social media platforms.

When creating your content calendar, mix up your content to remain on track to deliver a balanced mix of promotional content (such as episode trailers and guest announcements) and educational or entertaining content relevant to your target audience.

Ideally, your content calendar should also include specific dates and times for when you will be posting your content, as well as any relevant hashtags or information that you will use to help your content reach a wider audience.

Social media content planning is an integral part of any PR plan. It will help keep you organized and on schedule regarding a successful podcast social media strategy.

Step 6: Post to Multiple Social Media Platforms

Posting on multiple social media platforms is the best way for podcast producers to reach a wider audience and promote their podcasts. However, it’s essential to tailor your content to each platform and to ensure that your content is consistent with your brand.

For example, you may want to share longer clips on YouTube, while on Instagram or TikTok, you’ll want to share shorter clips.

You may also want to use different hashtags, tags, or descriptions depending on the social media platform you’re posting to.

Step 7: Take Advantage of Cross-Promotion Opportunities

Cross-promoting your podcast by having guests on your show or securing a guest spot on other podcasts is a great way to reach a wider audience and build your credibility as a podcaster.

When you have guests on your show, encourage them to share the episode on their social media platforms and tag you in their posts.

When you are a guest on other podcasts, promote the episode on your social media platforms and tag the host and the podcast.

Step 8: Employ Influencer Marketing Techniques

Consider influencer marketing if you’re wondering how to market your podcast on social media for maximum success.

Podcasters use influencer marketing to launch a podcast on social media using several strategies.

Here are some of the ways:

  • Collaborate with influencers: Partner with influencers in your niche with a solid following and ask them to share your podcast with their audience. You can also feature them as guests on your podcast to increase engagement and reach new listeners.
  • Host a launch event: Organize a launch event for your podcast and invite influencers to attend, which can be a great way to generate buzz and excitement around your podcast launch.
  • Leverage user-generated content: Encourage your listeners to create content related to your podcast and share it on social media to reach new audiences and increase engagement.
  • Offer exclusive content: Give influencers exclusive access to your podcast content or behind-the-scenes footage in exchange for promoting your podcast.
  • Sponsored social media posts: Consider sponsoring social media posts that feature your podcast to reach a wider audience.

Step 9: Include a CTA to subscribe

Adding a CTA to your social media posts is crucial.

Your CTA should be clear and concise and encourage listeners to take action.

Use phrases like:

  • “Subscribe now and never miss an episode,” or
  • “Listen to our latest episode on your favorite podcast platform.”

Step 10: Create Optimized Meta Ads And Target Potential Listeners

Paid advertising on social media platforms can be a highly effective way to reach a wider audience and promote your podcast.

When creating meta ads, use eye-catching images or videos, and include a clear CTA that encourages potential listeners to subscribe to your podcast.

You should also use targeting features to reach users interested in your niche or who have previously engaged with similar content.

In conjunction with your paid advertising efforts, leverage your organic reach on social media by using relevant hashtags, tagging relevant users and brands, and participating in social media groups or communities related to your niche.

Launching a Podcast in Social Media: Final Thoughts

Launching a podcast on social media requires a strategic approach and a commitment to consistently creating and sharing engaging content.

When you identify your target audience, choose the right platforms, and utilize a social media content calendar, you can quickly build a strong social media presence, grow your audience, and become a successful podcaster, regardless of your niche.

By leveraging cross-promotion, powerful calls to action, and optimized paid social media advertising, you’ll reach an even wider audience and be able to promote your podcast even more effectively.

Remember that building a successful podcast takes time and effort. But, above all, consistency is the key to success.

By following these tens steps and remaining committed to producing high-quality content, you can launch a podcast on social media that reaches and engages your target audience.

Looking for help finding your target audience? Talk with one of our crowdfunding experts here at LaunchBoom.

 

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