“”

How to easily raise more money on your crowdfunding campaign using this exclusive Indiegogo feature

Why Indiegogo's new Add-On Perk is so powerful

Author Image

Mark Pecota

Indiegogo released a feature in 2019 that makes it much easier for campaigns to raise more money without investing more time or money. The feature is called “Add-On Perks” and acts as a way to sell your backers more product before they checkout. Essentially, Indiegogo added a way to easily create an upsell strategy — which previously, had been incredibly difficult to do through crowdfunding.

How well does it work?

Before we dive into how to setup the Add-On Perk, let’s look at how well it works. We recently launched AIR PIX on Indiegogo and were one of the first campaigns to use this new Add-On Perk feature.

To date, we’ve raised $1,003,826 and are still funding through InDemand. Using the Add-On perk to sell their Custom Charging Case, we were able to raise an additional $88,628. That’s nearly a 10% lift in sales just by adding one Add-On Perk to checkout.

How to setup Add-On Perks on Indiegogo

When you go to create a perk on Indiegogo, you now have three options: (1) Standard Perk, (2) Secret Perk, and (3) Add-On Perk.

Setting up the Add-On Perk is exactly the same as creating the other two perk types except there is an extra step to make the perk visible. After creating an Add-On Perk, go to the Standard Perk you want the Add-On Perk to be visible for and click on the 3 dots, then click on “set up add-ons”. Choose the Add-On Perk you just created and save it.

Click the 3 dots and then “set-up add ons”
Choose the Add-On Perk you created and save it

Now when a potential backer chooses a perk, they will see the Add-On at checkout.

Best practices

Here are some best practices when setting up your upsell strategy.

The best Add-On Perks compliment the Standard Perk. Choose Add-Ons that are accessories for the Standard Perk or upgrade it in some way. For AIR PIX, we chose a Custom Charging Case because that added value to the Standard Perk.

Limit the amount of Add-On Perks to a maximum of four for each Standard Perk. When viewing the checkout on desktop, a maximum of four Add-On Perks will be visible before someone has to use a scroll bar to see additional ones. Often when you have too many options, people choose nothing at all. Keep it simple and only focus on the most high-value Add-Ons.

Keep the price of the Add-On Perks lower than the Standard Perk. Having an Add-On Perk with a higher price negatively impacts conversion rates.

Using Add-On Perks is a “no-brainer”

If you are launching on Indiegogo, Add-On Perks are an incredibly easy way to increase your overall funding. In the case of AIR PIX, it increased the overall funding by nearly 10% and we only had one Add-On option.

It’s worth noting that this powerful feature is not available on Kickstarter, which is another reason why more tech/hardware products are moving from Kickstarter to Indiegogo to launch their next campaigns.

 —

If you are planning your next product launch, don’t hesitate to apply to work with us today!

Found this article
interesting?
Share it!

LEARN FROM THE BEST IN THE INDUSTRY

Subscribe to our Newsletter

Lauchboom Logo

LEARN FROM THE BEST IN THE INDUSTRY

Subscribe to our Newsletter

SEE IF YOU QUALIFY

APPLY TODAY