In this issue, I’m going to share my top 3 ad templates that perform well and are virtually free to make.
They are so easy to make that you can steal these 3 templates and have a whole set of new ads by the end of the week. All you need is the camera on your phone and free editing software.
Unfortunately, too many early stage founders hire expensive ad agencies using the limited funds they have. But let me assure you…
You are able to create high performing ads yourself
Here are the top 3 reasons why founders think they shouldn’t make their own ads:
- They think they aren’t creative enough
- They think they don’t have enough time
- They think they need high production value
Once you see these top 3 ad templates, you’ll realize that these 3 reasons are not true.
Let’s dive in.
Ad Template 1: Founder Walkthrough
The Founder Walkthrough is a video ad where the founder walks the viewer through using the product. There are NO cuts in this video. Just one continuous shot for 60-120 seconds.
With no edits the video doesn’t come across like an ad. It’s more like a friend showing you this awesome new product they found.
Here’s a short clip of this template from Xebec:
Ad Template 2: Testimonial Montage
The Testimonial Montage template is a series of video testimonials from your customers. Potential customers trust what other people say about your product more than they trust you.
Ask your customers to send a quick testimonial video using their phone or webcam. Aim for at least 3 testimonials. Throw them all together and you got yourself a Testimonial Montage.
Here’s a short clip of this template from The Scoop:
Ad Template 3: Scrolling Reviews
The Scrolling Reviews template is a series of text-based reviews shown one-by-one. This works for the same reason as the Testimonial Montage but can be even easier to execute.
We recommend using smooth transitions to go between reviews, but don’t let that scare you. You can create an ad like this using free editing software on your phone. I recommend using Mojo (just search for it in the app store).
Here’s a short clip of this template from Mannkitchen:
All three of these ads…
- Don’t require you to be a creative wizard
- Don’t take much time to make
- Don’t look like a highly produced
You can produce high performing ads yourself. Just steal these three templates and you’ll have new ads by the end of the week.